N°1
SKIND
Imagine stepping onto fresh soil with your bare feet, feeling the grass tingling between your toes and the sensations of the warmth of the sun cocooning your face while taking a deep breath in. This is SKIND.
SKIND provides holistic & Ayurvedic skin treatments in Zurich. Like a real nature fairy, Founder Cornelia Fäh alchemizes her own 100% natural and organic skin elixirs, providing a conscious approach to healthy skin like no one else.
LOCATION ZURICH, SWITZERLAND
COMPLETED MAY 2022
PHOTOGRAPHY MILENA ZELONI
GRAPHIC & DESIGN acetatelaboite.com
BRIEF & DIRECTION
The brief was to develop a thoughtful re-branding for the established Swiss brand that compliments the founder’s conscious and earthy style. I sought to unveil the deepest essence of the brand exuding an ethereal realm that feels upscale, but down-to-earth.
Capturing the essence of the founder’s mind, thoughts, and ideas, I did the same with the intended audience. Befriending its deepest unconscious patterns to generate a full understanding of how SKIND can authentically serve them, I applied these insights to the overall brand strategy, social media strategy, website creation, visual language, and the crafting of digital products.
SERVICES
Emotional (Re-) Branding & Marketing Strategy
Full Website & Online Shop Creation
Copywriting
Unearthing Visual Language
Social Media Marketing Strategy & Social Branding
Content Strategy & Content Creation
Crafting Digital Products (Online Courses)
Event Experience - Strategy & Administration