CLOSING AN EMOTIONAL BOND WITH YOUR AUDIENCE THROUGH STRATEGIC COMMUNICATION ON SOCIAL MEDIA
Social Media is often completely underrated. Most brands use only 5-10% of its potential.
Being on social media just for the sake of being on social media is not enough.
It is THE mouthpiece for the humanization of your brand. Strategically used, social media allows you to create an in-depth bond with your target audience, grow a community, and sell your products/services.
It is your place to tell stories, connect, and engage. It is the home & the playground for your brand.
With “Opia”, I crate the ideals here for your band to express its authentic voice and create long-lasting consumer-bonds.
THE PROCESS
ASSESSING THE DEEPEST PARTS OF YOU/YOUR BUSINESS
The first step in the process of your social media strategy is dedicated to you & your business. Through carefully selected questions I unearth the core and essence of your brand and its expression. In a strategy session, we set goals and lay out the path for the strategic work.
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ASSESSING THE DEEPEST PARTS OF YOUR AUDIENCE
With a consumer-neuroscience-centric approach, I unveil the hidden longings of your target audience. I create profound profiles of how they tick and what moves them. We understand their unconscious decision-making mechanisms that lay the foundation of the social media strategy.
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ALLOW YOUR BRAND TO EXPRESS ITSELF AUTHENTICALLY
Based on the foundation, I create a strategy for your brand that is authentic to your being and connects to your audience in the deepest of forms. You will be left with a full comprehensive social media strategy including all templates, and a compelling work-sphere for you & your brand.
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