CREATING BRANDS THAT ARE SIMPLE BUT SIGNIFICANT, INTELLIGENT & AUTHENTIC
A brand is not just a logo or color combination.
Successful brands have hopes, wishes, and emotions - just as you and I do. They act and communicate in a way that creates an intimate relation with the deepest parts of their audience.
A full consumer-centric brand strategy has the ability to breathe soul and human-like characteristics into your business.
With “Redamancy” we create a brand that has a voice & heart.
THE PROCESS
ASSESSING THE DEEPEST PARTS OF YOU/YOUR BUSINESS
The first step in the process of your brand creation/rebrand is dedicated to you & your business. Through carefully selected questions I unearth the core and essence of your brand and its expression. In a strategy session, we set goals and lay out the path for the birthing of your brand.
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ASSESSING THE DEEPEST PARTS OF YOUR AUDIENCE
With a consumer-neuroscience-centric approach, I unveil the hidden longings of your target audience. I create profound profiles of how they tick and what moves them. We understand their unconscious decision-making mechanisms that lay the foundation of the brand strategy.
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CREATING AN AUTHENTIC CONSUMER-CENTRIC BRAND
Based on the foundation, I create a strategy for your brand that is authentic to your being and connects to your audience in the deepest of forms. I create your brand substance (vision, mission, values, etc.), your positioning strategy, & your brand expression strategy including personality, voice, & identity.
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