N°3
aeB SCHWEIZ
aeB Schweiz is an established Swiss Institute for continuous education and lifelong learning. With institutes in Bern, Zurich, and Lucerne, they are an innovative educational organization with over 1200 students annually. They train specialists and managers in vocational and continuous education, as well as in consulting - empowering people in all areas.
LOCATION BERN, SWITZERLAND
COMPLETED FEBRUARY 2022
BRIEF & DIRECTION
The Swiss-established institute contacted and briefed me to develop its thoughtful and strategic representation across multiple channels with the goal to compliment the originality and traditional aspect of its academies. I sought to uncover the underlying essences of the brand that remained dormant even after 50 years of existence. Crafting a complimentary emotional full brand strategy was the foundation of my work.
Together with strategically unveiling the customer’s deepest desires and underlying longings, I applied the insights into a compelling representation- and communication strategy amongst various channels. I briefed the management and board of advisory and created a hands-on implementation structure within the team. They now work from a deeply rooted strategy that gives endless possibilities and clear directions for content production and intelligent communication.
SERVICES
Status quo analysis of current social representation of the brand across various platforms such as website, Google My Business, LinkedIn, Instagram, and Facebook
Full strategy development for brand representation including Instagram, Facebook, LinkedIn, and Google My Business
Educational strategy presentation to Management, Founders, and Board of Advisory
Full-day workshop for marketing team - hands-on teaching and establishing work structure for ongoing implementation