N°5
EUROPEAN DIGITAL WEEK
The European Digital Week, as part of the World Digital Week, is part of the biggest event in digital technologies. Experts from over 60 countries shared their professional experience in 26 conferences and 6 forums. Ani was chosen to be an exclusive keynote speaker at the "Video and Social Media Marketing International Conference" at the "European Digital Week".
LOCATION VIRTUAL, EUROPE
COMPLETED SEPTEMBER 2020
BRIEF & DIRECTION
In my workshop, I shared my expertise about the topic “Brand-consumer congruence in a social media environment - how to make use of a clear and intended brand personality on social media to build long-lasting consumer-brand relationships.”.
The result was a successful workshop where I could establish an expert status amongst the top movers and shakers of the digital world. With the workshop, I reached 79 countries and 7648 participants - the wildest dream of mine to make conscious neuromarketing more relevant in a global context.